Foreword & Messages

Foreword by President, Meat Traders Association Singapore

On behalf of the Meat Traders Association Singapore (MTAS), I am honored to contribute
to a foreword to the Asia Halal Directory 2024/25. This essential publication serves a
region with vibrant Muslim population and booming demand for halal products.

MTAS recognises the increasing demand for halal products and services worldwide.
Consumers are seeking not only high-quality products but also the assurance that
these products adhere to Islamic principles. The Asia Halal Directory provides a
valuable resource for both businesses and consumers, fostering greater transparency
and trust within the halal ecosystem.

MTAS commends the Asia Halal Directory for its commitment to upholding the highest
standards of halal certification and practice. This comprehensive directory acts as a
vital link, connecting halal meat producers, suppliers, and service providers with a vast
network of potential partners and clients. It facilitates trade, promotes collaboration,
and empowers businesses to navigate the complexities of the halal market.

We are confident that the 2024/25 edition will continue to be a valuable resource for the
meat trade sector and the broader halal industry in Asia. MTAS extends our support to
this publication and its ongoing contribution to the growth and success of the halal
market.

Sincerely,
Alvin Kwek
President of Meat Traders Association Singapore