Description
Nature of Business
With a corporate history that extends more than a hundred years, Yeo's has grown from strength to strength, from its humble beginnings as a striving enterprise in pre-war Singapore, to its transformation as a food & beverage conglomerate with a global network that spans the Asia-Pacific, Europe, North America and Oceanic regions.
A leading name in the Asian drinks market, Yeo's has broadened its customer reach and entrenched its industry presence through a combination of geographical expansion and product diversification. On the beverage business front, Yeo's competitive advantage lies in the Group's ability to stay true and current to consumers' changing palettes and individual preferences based on lifestyle and cultural differences.