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6HalalAMarkofQuality,EthicsandTrustinaChangingWorldThegreencircularHalalmarkaubiquitoussymbolfoundinMuslimfoodestablishmentsworldwiderepresentsmuchmorethanjustpermissiblefood–itsignifiesadherencetoacomprehensivesetofIslamicdietarylawsassuringMuslimsthattheproductissuitable forconsumptionBut theconceptofHalalmeaningpermissiblein Arabicextends farbeyond just foodItembodiesaholisticapproachtolifeencompassingethicalmoralandhumanepracticesacrossvarioussectorsWhile theavoidance ofharam(ieforbidden)ingredientslikeporkporklardalcoholandbloodis fundamentalHalalalsodictatesspecificmethodsofanimalslaughterdesignedtominimisesufferingThisemphasisonethicaltreatmentextendsthroughoutthesupplychainwithstrictstandardsforhandlingstorageandpackagingTheprinciplesofHalalresonatedeeplywithtodaysincreasinglyconsciousconsumersWithgrowingconcernsabouthealthethicsandenvironmentalimpactHalalsemphasisontransparencyqualityandsafetyhasattractedawideraudienceThisisevidentinthegrowingpopularityofHalal-certifiedrestaurantsandproductseveninregionswithsmallerMuslimpopulationslikeEuropeandNorthAmericaGlobalGrowthTheHalalMarketinNumbersThisglobalappealis fuelledby thesignificanteconomicpoweranddemographicsizeof theMuslim worldIn2024 theglobalMuslimpopulationreachedanestimated204billionrepresentingoveraquarteroftheworldspopulationThistranslatestoapowerfulconsumerbasewithacombinedGDPofUS$91trillion(S$124trillion)acrosstheOrganisationofIslamicCooperation(OIC)nationsTheHalalfoodindustryalonereachedavalueofUS$27trillion(S$368trillion)in2024andisprojectedtosurgetoUS$59trillion(S$805trillion)by2033growingatanimpressiverateof892%TheAsiaPacificregionhometotheworldslargestMuslimpopulationdominatestheglobalHalalmarketIndonesiaMalaysiaPakistanandBangladesharekeycontributorsboastingwellestablishedHalalfoodindustriesandrobustregulatoryframeworksAstheHalalmarketcontinuesitsglobalexpansionfuelledbybothreligiousobservanceandagrowingawarenessofitsethicalandqualityassurancesitpresentsawealthofopportunities–andchallenges–forbusinessesandnationsalikeVietnamARisingStarintheHalalExportMarketHalalsstringentcertificationprocesscanpresentasignificantbarriertoentryespeciallyforanon-MuslimmajoritycountrylikeVietnamCertifyingfoodingredientsandallactivitiesacrossthesupplychainbecomesevenmorecomplexwhendifferentHalalcertifyingbodieshavevaryingcriterialeadingtoinconsistenciesincertificationThislackofaunifiedglobalstandardisachallengeformanybutonethatVietnamhasaddressedadmirably6
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